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DMC 61 Day Challenge


History of the Challenge

The 2012 Challenge was the No Soda Pop in November campaign. For the 30 days in November, participants were asked to not drink soda pop. The 2012 Say No to Soda Pop campaign received national attention as hundreds of local Detroiters took the pledge and gave up the high sugary drink for the month of November.

During this planning period, we decided that in 2013, and each subsequent year, we would "add" to the complexity of the challenge. With that, the 2013 campaign was extended to include the month of December and the challenge was expanded to include No Fried Foods. The name was then changed to the 61 Day Challenge.

Adding November was ideal because most Americans increase their caloric intake during this time of year (Halloween, Christmas, Thanksgiving and New Year celebrations).

To maintain alignment with the previous years, our 2014 61 Day Challenge is:

  • No Soda Pop 
  • No Fried Foods
  • No Sweets (i.e., junk foods). This brings in the "less sugar
  • Increased physical activity (i.e., exercise). This brings in the "more steps"


2014 61 Day Challenge Community Partners
Alpha Kappa Alpha, Incorporated • The American Heart Association • Ben Carson High School of Science and Medicine • The Children's Center • Compuware Corporation • Cornerstone Health High School • Detroit Public Schools • Detroit Public Schools-Office School and Nutrition • DMC Employee Engagement Committee • Exceptional Lifestyle Forum • Fresh Corner Cafe • Illitch HoldingsThe Links, IncorporatedMedical Weight Loss ClinicMichigan State University ExtensionNational Black Child Development InstituteThe Water StationWayne County Health & Human ServicesWayne State University Food is Medicine Program



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